Rage recently had the honor of producing some merchandise for Boulder marketing powerhouse Action Marketing Group for several Adidas / Need for Speed: The Run events in Chicago and San Francisco. These cross-promotional events highlighted both Adidas shoes as well as the new Need For Speed video game The Run in a fun and exciting environment with live music coupled with live art. Most notably, AMG utilized our custom pressed white license plates as a canvas for the live art. Inventive, visually intriguing and a great way to tie the racing game into the tangible world.

Check out some of the photos from the event below and let us know what you think!