One of the ways that Rage Unlimited enhances its customer relationships is through partnership programs. We work with Fortune 500 companies around the world to help them define, organize, design, market and produce a line of promotional products that can easily be reproduced and distributed. This encourages not only enhanced recognition of their brand identity, but also maintains their corporate branding standards.
W Hotels Worldwide program
One example of a custom partnership program we design and maintain is for W Hotels Worldwide. Rage works hand in hand with the W brand team to annually release and develop a brand approved catalog of items that is then distributed to all of the W Hotels properties around the world.
This catalog has created a brand standard inventory of items that can be ordered by each property to promote the W brand in their local market, thus allowing W to maintain control of their worldwide brand image, while allowing individual properties to work with us on a one-to one basis giving them incredible service and quick turn on quality products.
W premiums
1757
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Vail Program
Lifestyle branding through our Vail Resorts partnership
STORY: You know you’re doing a good job when your clients want to join your team. That was the case for two of our employees: Michelle Boyd, our Director of Strategic Alliance and Sales – who was previously a production manager for MTV in Manhattan – and Elizabeth “Biz” Tobias, our Mountain Region Sales Account Manager – formerly the Special Events Marketing Manager at Keystone Resort – a Vail Resorts ski mountain. At Rage we have built a team of experienced and talented people who brought their dynamic industry relationships with the entertainment and action sports resort lifestyles to Rage, and truly enabled us to grow through these alliances.
Rage’s capabilities, coupled with these networks, has enabled us to succeed in some amazing brand partnerships. Specifically, after five years of daily work with Vail Resorts Management Co, we were asked to be a part of an elite group of fewer than 10 preferred promotional products vendors chosen by Vail to print exclusively, not only for their corporate offices in Broomfield, but also individually for each resort and affiliate property that they own.
Our regional account managers assigned to the Vail account, have all worked extensively within the action sports resort industry, and they bring a unique understanding of lifestyle brands and their specific needs. We have enhanced this partnership by paring this account with sales managers who truly understand their needs in this cutting-edge market. This is just one more way in which Rage goes above and beyond for our client’s and partners to exceed their expectations and create successful partnerships through expertise and dynamic ideas. Rage continues to do this for the Vail Family and for many of the world’s largest brand names, every day.
Vail premiums
574
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